1. Branding Definition: Branding refers to the process of creating a unique identity for a product, service, or company. This involves elements such as name, logo, design, slogan, and the overall experience a company provides. The goal is to distinguish ...
Introduction Market research is the process of gathering, analyzing, and interpreting information about a market, including its customers, competitors, and industry trends. It is essential for businesses to make informed decisions, identify opportunities, and minimize risks. This document outlines various ...
Introduction Consumer behavior refers to the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires. Understanding consumer behavior is crucial for businesses to design effective ...
Introduction The 4 Ps of Marketing (Product, Price, Place, Promotion) is a framework that helps businesses design effective marketing strategies. By understanding and optimizing these elements, businesses can enhance their competitiveness in the market. Table: The 4 Ps of Marketing ...